SEO
SEO scoped to the search problem you actually have.
Regional, multi-location, franchise, national, and ecommerce work fail for different reasons. Pick the engagement that matches how customers find you — then we write the plan.
Search is not one product
A clinic opening a second city, a retailer with forty storefronts, a franchisor writing territory rules, a brand competing for a category term, and a catalog with ten thousand SKUs do not share the same bottleneck. Treating them as “SEO” is how you get thin city pages, conflicting listings, and a store that burns crawl budget on filter URLs.
National Search Authority works directly with the business that needs to rank. Each service below is a different brief: regional, multi-location, franchise, national, or ecommerce. If the site is the bottleneck, start with web design. If you already operate in a major metro, open Los Angeles or Miami.
Which SEO engagement is which
| Service | You need this when | The work is about |
|---|---|---|
| Regional SEO | A metro or a cluster of cities | Maps, a matching profile, and pages with real regional substance |
| Multi-Location SEO | Many stores, clinics, or offices | Location pages, identical NAP, and listings that stay accurate |
| Franchise SEO | Brand plus territories | Brand-level vs location-level search, without competing domains |
| National SEO | Queries that skip the city | Topical authority and a site that can be crawled at scale |
| Ecommerce SEO | A catalog that should produce revenue | Crawl budget, facets, and category/product architecture |
Five SEO services
Regional SEO
Own a metro or a multi-city region — Google Business Profile, maps, and pages that cover how people search an area, not a single ZIP.
Multi-Location SEO
Dedicated location pages, identical NAP everywhere it appears, citations, schema, map embeds, and Google Business Profiles that scale without drifting.
Franchise SEO
Territory rules, brand-level vs location-level search, and a locations directory that does not get cannibalized by separate franchisee domains.
National SEO
Compete for queries that are not tied to a city. Build topical authority — and still add local pages where you truly operate.
Ecommerce SEO
Protect crawl budget, index only useful facet combinations, and architect category and product pages so organic search can produce revenue.
How to choose without guessing
You serve a metro or a cluster of cities
Start with Regional SEO. The job is visibility across a region — maps, a Google Business Profile that matches how you actually serve the area, and content that is regional rather than a stack of cloned ZIP pages.
You have many physical sites under one brand
Start with Multi-Location SEO. Each store, clinic, or office needs a page, a listing, and NAP that is identical — not similar — everywhere it appears.
You are a franchisor or a franchisee
Start with Franchise SEO. Brand queries and “near me” queries are different jobs, and a franchisee site on its own domain can split the same market with corporate location pages.
Customers search without naming a city
Start with National SEO. You are competing for category and problem queries across the United States. Local pages may still help if you have real offices — they are not the whole strategy.
You sell through a catalog
Start with Ecommerce SEO. The work is architecture and crawl control: which category and filter URLs deserve an index, and which product pages can actually convert.
The same four steps, a different plan
Discover
We inspect the site, the listings, the footprint, and the queries that already produce (or should produce) revenue or leads.
Strategy
You get a written scope for one of the five services — including what we will leave out so pages do not compete with each other.
Build / Optimize
We implement the pages, technical fixes, and listing work the plan named, on the platform you already run.
Measure
We report against that service: regional map and page visibility, location health, franchise brand vs unit performance, national rankings, or category and product revenue — not a generic dashboard.
Quick distinctions
Can we combine two of these?
Sometimes. A national brand with stores still needs location pages. A franchise still needs national brand work. We will say which engagement is primary so the site does not get two conflicting architectures.
Do you only work in one city?
No. Engagements run nationwide. We also publish market pages for Los Angeles, New York, Miami, and the other cities in the footer.
Is the website part of SEO?
It has to be. Thin templates, unindexable pagination, and filter URLs that multiply forever will undo listing work. If the site cannot support the plan, we say so and point you to web design.
Tell us which problem is yours
Share how you sell and how many locations you run. We will recommend one of the five services — or tell you the site has to change first.
Get Started Today!